MARKETING GENERATORS
Marketing Generators is an academic competition in the field of Marketing, first launched in 2021. After four successful seasons, it has attracted nearly 5,000 contestants, including international students and has become a well-regarded platform for students to challenge themselves, sharpen their strategic thinking, and stay ahead of emerging marketing trends.
The competition is organized by the Margen Club - Faculty of Commerce of Van Lang University, under the guidance of faculty members who are experienced professionals and experts in the marketing industry. Marketing Generators offers not only a playground for creativity and innovation but also a bridge connecting students with real-world marketing practices and industry insights.
Innovate with AI. Marketing Strategize for Impact
As the competition among brands grows fiercer, creating differentiation is no longer solely about pure creativity but also about the strategic application of technological power. Artificial Intelligence (AI) is becoming a second brain for marketers, helping them analyze behavior, forecast trends, and craft experiences that exceed expectations. For the younger generation who have grown up alongside technology, AI represents a fertile ground for experimentation, innovation, and the creation of new value in modern marketing.
Marketing Generators Season 5 with the theme “Innovate with AI. Marketing Strategize for Impact” is a call to action for students to explore the potential of AI in developing impactful and practical marketing solutions that embody innovation, sustainability, and a strong sense of social responsibility.
INNOVATE WITH AI - MARKETING STRATEGIZE FOR IMPACT
Round 1. PULSE
20/1 - 10/3/2026
Form a group of 3-5 members and register via link.
Complete an online multiple-choice test focusing on Marketing knowledge, practical application, and IQ-based thinking.
The Top 20 teams achieving the highest scores will be selected to advance to Round 2.
Round 2. TRANSFORM
15/3 - 31/3/2026
TOP 20 will prepare a Marketing plan for a sponsor’s brand.
Format: Online.
Select Top 4 teams for the Final Round.
Round 3. AMPLIFY
18/4 - 25/4/2026
The Top 4 teams will present their Marketing Plan.
Mini challenge: Judges ask a creative product question. Teams use AI to generate the answer (max 3 prompts). Only AI outputs can be used. No extra discussion allowed.
Format: Offline at Van Lang University.
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